DTP work programs
There are more and more graphics processing programs, from the most popular Photoshop to less known and free ones like Inkscape. Professionals usually use one or two proven programs, which translates into their high productivity.
In the work of graphics or DTP operator you usually need a program for processing vector and raster graphics. You can also include word processors, programs provided by print equipment manufacturers, to the pool of programs needed for such work.
Project is not everything
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
Basics of print advertising
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.